Demystifying The Real Estate Business..by Imma Giocoli

As a Broker and having been an Associate Broker in the past I have gained some very important insight on the biggest reason people fail to succeed in The Real Estate Business. I want to share with you all my observations so that perhaps we can have a unified shift of perception and things will fall into line or make better cents 🙂 .. ha ha.

First I must add this is my 2nd career, I traveled the globe and the on the Concorde so I am dating myself, my last life was in the world of high end leisure travel planning and corporate travel planning..I was fortunate at a young age to see things first hand and from many different lenses .. from foreign countries and different states.

When I entered the world of Real Estate, I understood it. I got it. That’s what I thought. How can I not, my Dad owned his own home and other properties this should come natural I thought. The only natural part was the ownership part but not the intricacy of The Real Estate Business. Here goes. REAL ESTATE is not just a license – the license is just one easy step, one small part, one test, one class and VIOLA you have the GOLDEN TICKET cha ching – CHARLIE we did it !!!  That is what most people think and feel once they pass the test… then only to realize there are alot

That my friend is barely the beginning, The Real Estate Business is like entering into business in a field that is HUGE, VAST and has many variables. It’s like waking up and saying I want to open a Sneaker Shop, or Shoe Store or Super Market or a Restaurant.

There is NO DIFFERENCE, except you don’t need a license to sell shoes. IT IS ALL SALES. SALES REQUIRES KNOWLEDGE. Your store, your brand is your store and it has to have INVENTORY, in Real Estate the INVENTORY is YOUR LISTINGS – YOU SELL REAL ESTATE. Condo, Co-op’s, Row-house, Frame Homes, Multi-Family, Mixed Use, Brownstones, Townhouses, Colonials, Splits, Ranch, Center Halls, and OMG the list is almost endless.

So if you enter Real Estate with a license all that means is that you have the POTENTIAL to SELL A LOT or SELL NOTHING. YOU can represent MANY people. So that you can SELL many different types of properties. SELL SELL SELL- LIST LIST LIST – Real Estate is ALL about your inventory, in your shop. Regardless of WHERE you hang your hat, this is a relationship business and people need to trust you, and they trust you by knowing that you KNOW YOUR BUSINESS, and how you know your business is by knowing the number one thing in sales this is so basic, guys and gals this is Sales 101- PRODUCT KNOWLEDGE. If you have no product knowledge you have no inventory, if you have no inventory you have NO BUSINESS and NO BUSINESS means NO PROFITS.

So, regardless of whether you suffer from a limiting belief syndrome, of the Brand, the Brand or the platform the platform, neither a BRAND or a Platform can produce for you the relationships that are required to land inventory that is needed to make a sale or rental.

So FREE yourself now and STOP THE GERBIL EFFECT, and realize that YOU are the only person and constant in your life and that YOU need to know WHY you wish to sell Real Estate. Real Estate is not a job, its a profession, and you have to master it like any other. So I ask, would you open a restaurant if you do not know how to cook? Would you open a shoe store if you have no knowledge of shoes? When people open shops they do market research, investigate, study demographics, learn inventory and do a lot of planning and marketing.

So WHY do you think Real Estate is any different?

This is an art, this is a business whether you are solo or within a brand or branching out. To me this is simple, this is the business and if I might add one of the best that exists .. just know the truths behind it, what it really takes to succeed, what is success to you. Also discover your WHY? It better not be money because that is not the future of the people. It has to be deeper – deeper to sustain the ups and the downs, deeper to show up everyday -deeper than just money – money is a profit, a tool a piece of paper printed daily.

SUCCESS – is a recipe of balance and measured individually. Don’t get stuck in the wheel.

Discover who you are, discover the truths about the business, discover the revolving door syndrome revolves around YOU. Discover a new way, a great way, an enlightened way…follow the path to less resistance and ASK yourself – WHY?

The Real Estate Business – demystified by Tyler Vincent Real Estate INC.where YOU are at the core of what WE DO.